If you’re reading this article, and you’re a woman, I have a question for you – have you ever felt disrespected, or even felt neglected whenever you take your vehicle to a local body shop?
EQUAL TREATMENT TO WOMEN
According to the recent article posted by Auto Body Review, while men are usually the ones most likely to get involved in different types of car accidents than women, women these days are the ones who usually bring their car for repairs. Because of that, women just wanted to experience the same kind of professionalism and customer service experience that these companies give to men.
While women ask more questions than men, they simply wanted to be heard by the local repair shop staff, and for their questions to be answered quickly and with respect.
– Maintain eye-level contact, and don’t forget to smile.
– Never ignore a female customer, nor make them feel that you’re rushing things.
– Shake a woman’s hand, just like you would with another man customer.
– Install a hook in women’s bathrooms for their bag.
While all of these things may not seem like a big deal for most shop owners, when these trivial things add up, they may not end up nicely.
ENSURE YOUR SHOP HAS A WELCOMING AMBIENCE
In another recent article, this time posted by the Body Shop Business, they have started to look at all the other things that could make a woman feel more comfortable whenever they enter a local body shop. The author has clearly mentioned that since their customers are composed of 50% women, they have to make sure that they also meet their customers’ expectations – which is a simple yet overlooked factor towards a local auto shop’s success.
PROPER ENTRANCE AND PARKING SPACE
The way a woman’s brain works is different – and they usually notice neatness. If you have a good parking space, and if the office is clean and has proper markings, they’ll feel more comfortable and less awkward as soon as they step foot into your shop.
CHILD-FRIENDLY WAITING AREA
Since some of your customers would be mostly mothers, they would want an auto body shop that has a waiting area where they can comfortably bring their kids with them. Surely, they don’t want other service bays and other dust floating on their children’s snacks as they fill some forms. Women, in general, prefer clean waiting areas as they usually incorporate it with the quality of service they’d receive from the auto body shop.
Again, for a woman’s point of view, this is an added factor. Some old, antique calendars and even some old car designs hanging on the wall may not be impressive enough for a woman. Instead, you may add a bit of fresh and modern artwork, and adding a few houseplants won’t hurt too!
EXPLAIN ESTIMATES CAREFULLY
A lot of people are oftentimes confused with how repair estimates are computed, as well as how these insurance companies work. This is why most people often depend on the shop manager’s explanations – and to somehow put their mind at ease. Your female customers would want someone at the shop to be very patient with them as they describe how the repair process is done, how long the entire process would take and how much they’d need to spend on it.
Women get easily turned off by disgusting and smelly bathroom. So if you want to impress your female customers, make sure that you keep the toilets clean, a bright vanity, a clean and designated diaper-changing area, and walls that are not grimy and filled with stains. You can also up your game by adding some air fresheners, toilet seat covers, and some hand soaps and lotion – this is one way of earning their trust, which means they’re more likely to use your services again.
LIST OF BODY SHOPS IN THE AREA WITH EQUAL RIGHTS FOR THEIR CUSTOMERS
Regardless of you’re a male or female, car accidents are inevitable. If you need to bring in your car for high-quality collision repairs, you may want to bring it to a local auto body shop with good reviews, like Leahy’s auto . Get in touch all us today with the team that treats all customers equally.